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We can now, if we choose to, do a definitive mini-book on what happened in the 2012 cycle. вЂњOver many years, weвЂ™ve made a speciality out of tracking the whole issue of voter fraud and voter suppression. вЂњFor ages, I have felt most books about politics and news are basically a couple of chapters long, but weвЂ™ve got this thing called вЂthe bookвЂ™ where it has to be 150 pages or thereвЂ™s no business model to sell it,вЂќ Marshall told me.

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(Those who arenвЂ™t Prime subscribers will be able to pay to download individual singles.) TPM Singles will clock in around 10,000 words apiece, and represent the siteвЂ™s first foray into longform journalism. TPM Prime perks include invites to live chats with reporters and political figures, a members-only commenting forum, and downloading rights to about half a dozen ad-free mini-ebooks called TPM Singles. вЂњWe want to be totally upfront: WeвЂ™re trying to build as big a revenue base as we can.вЂќ

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So whereas Politico Pro produces super-insidery coverage that you wonвЂ™t see on the core site, TPM is keeping its coverage paywall-free and instead building a premium service around the people who read it. The membership is more about the community of people involved than exclusive content.

For $50 per year - or an as-yet-unannounced month-to-month rate that would wind up being more expensive per year - subscribers will pay for вЂњbackstage passвЂќ access to TPM staffers, newsmakers, and one another. What he wanted was to find people who would be willing to spend money on TPM so that it could expand in ways tailored to serve those paying customers.Д®nter TPM Prime, a membership/subscription service that launches on Oct. And Marshall didnвЂ™t want to put TPM behind a paywall anyway. So when founding publisher/editor Josh Marshall began to assess the best ways to diversify the siteвЂ™s revenue stream, he had to think about the subgroups within that already refined audience.ДЇirst things first: Not everyone is going to pay for a subscription. Encouraging mass readership within a niche coverage area is at the heart of Talking Points MemoвЂ™s ad-supported business model.

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